Tech

High-Tech Astrology Apps Claim to Be More Personalized Than Ever. Gen Z-ers Are Turning Out to Be Believers

1 month ago   |   By

On a Tuesday in July, my phone began buzzing at 9:10 a.m. with a notification from The Pattern. “While it's OK to embrace your competitive, independent spirit and fierceness, you don't need to be stubborn about it,” the astrology app tells me. At 10:55 a.m., Sanctuary chimes in: “Let yourself get carried away! Passion will push you to authentic success.” At 12:36 p.m., The Pattern is back: “Today it could feel like love is in the air...” And then Co-Star adds at 12:53 p.m.: “You are a constellation of sadness.” Sanctuary wants the final word with a 2:30 p.m. update: “It's getting hot in...
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