Health

Diet Coke's Moment of Panic

One year ago   |   By

With sales of Diet Coke in a prolonged rut, Coca-Cola announced last Wednesday that it is tweaking the design of its most famous zero-calorie soft-drink can to be more slender and colorful. It is also launching several new flavors of Diet Coke, including “Feisty Cherry,” “Twisted Mango,” and “Zesty Blood Orange.” "You don't mess with a good thing," Coca-Cola said in its statement. But, quite to the contrary, Coca-Cola is in a near-permanent state of messing with its things. The first version of Diet Coke debuted in 1982. The very next year, the company released a caffeine-free Diet Coke...
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Diet Coke Is In Decline. And the Latest Revamp Might Not Help

Diet Coke Is In Decline. And the Latest Revamp Might Not Help

One year ago   |   By

Coca-Cola last week announced a major revamp of Diet Coke, including skinny cans and a variety of new fruit flavors. Diet Coke is still a pillar of Coke's business, but the revamp comes as it is facing dramatic headwinds - according to one analysis, Diet Coke sales were down a staggering 6% in just the last three months of 2017.
In part, Diet Coke has been hit by the broader, steady decline in soda consumption. According to an eye-opening new story in The Atlantic , that consumption peaked in the mid-2000s. Back then, Americans consumed, on average, a remarkable half-liter of soda per day...
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