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Don't Just Know Your Customer, Be Your Customer

5 monthes ago   |   By

There are a lot of reasons startups fail. It may be a lack of funding or a lack of talent. Or sometimes a startup simply can't execute on the products or services they are trying to build. But the number one reason? Most would agree that it's a lack of understanding about the actual customer we want to buy our product.
Anyone who tries to start a business inherently knows that it is a fundamental requirement to understand the target customers, their needs and their motivations. But sometimes we entrepreneurs are so blinded by the brilliance of our own ideas that we believe " if we build...
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